Social Media Analyst (Finance)
Social Media Analyst
Job Description
You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you'll help us deliver better care for billions of people around the world. It starts with YOU.
Through both an increased investment in and an organizational prioritization of social media, Kimberly-Clark's North American brands have committed to evolving their social presence and strategies. In support of that commitment, we're looking for an experienced, sharp social media analyst capable of transforming raw social media data into actionable insights by tracking, analyzing, and interpreting user behavior, engagement patterns, and campaign performance across various platforms. Using advanced analytics tools and statistical methods, the Social Media Data Analyst will be responsible for identifying trending topics & themes, measuring ROI on social media initiatives, and providing data-driven recommendations that help optimize content strategy and audience targeting. Through their analysis, they will enable our brands to make informed decisions about social media investments, improve customer engagement, and ultimately drive better business outcomes by understanding what resonates with our audiences and why.
In this role, you will:
Design and implement comprehensive tracking systems to monitor social media KPIs across all platforms, ensuring accurate data collection and measurement of engagement, reach, and conversion metrics
Conduct in-depth analysis of social media campaigns, creating detailed performance reports that highlight ROI, audience behavior patterns, and content effectiveness
Utilize advanced analytics tools and statistical methods to identify trends, define consumer cohorts, and provide data-driven recommendations for content optimization and audience targeting
Build and maintain custom dashboards that visualize key social media metrics, making complex data accessible and actionable for stakeholders across the organization
Perform competitive analysis and benchmark reporting to track brand performance against industry standards and competitors' social media presence
Collaborate with the Brand, Social Media, and Insights & Analytics teams to establish meaningful performance metrics and goals, providing regular insights to guide strategy development
Generate regular reports on sentiment analysis, tracking brand health, share of voice, and customer perception across social platforms
Develop and maintain documentation of data collection methodologies, analysis procedures, and reporting frameworks
Identify opportunities for automation and efficiency improvements in data collection and analysis processes, implementing solutions to streamline workflow
About Us
Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn't exist without talented professionals, like you.
At Kimberly-Clark, you'll be part of the best team committed to driving innovation, growth and impact. We're founded on more than 150 years of market leadership, and we're always looking for new and better ways to perform – so there's your open door of opportunity. It's all here for you at Kimberly-Clark.
Led by Purpose. Driven by You.
About You
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:
Required:
Bachelor's degree in advertising, marketing, data analytics or related field
5+ years' experience in a relevant social role, with a minimum of 3 years in a data-focused strategic or client services role on a social team
Background in social content strategy, organic, paid and earned/influencer marketing with a history of optimizing social campaigns & initiatives through data-driven insights, measurement & reporting.
Deep understanding of the social media landscape and social platform algorithms.
Excellent communication/presentation skills; ability to inform, influence and negotiate across functions and with all organization levels. Ability to story tell well via PowerPoint & data reporting.
Experience with social analytics tools and track record of synthesizing insights into actionable recommendations & guidance. Experience with native social platforms, Sprinklr and/or comparable platforms strongly preferred.
Ability to manage and influence stakeholders at various levels of seniority across a highly matrixed organization.
Preferred:
Experience providing insights for large brands and/or national campaigns
Experience concepting, creating, and posting brand content across owned social channels
Ability to ideate and concept creative optimizations both independently and in collaboration with team members
Experience within an agency is a plus
Total Benefits
Here are just a few of the benefits you'd enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.
Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the careers website.
And finally, the fine print….
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.
Veterans and members of the Reserve and Guard are highly encouraged to apply.
Salary Range: $79,000 - $93,000 USD
At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit-Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.
This role is available for local candidates already authorized to work in the role's country only. Kimberly-Clark will not provide relocation support for this role.
#LI-Hybrid
Primary Location
Chicago Commercial CenterAdditional Locations
Worker Type
EmployeeWorker Sub-Type
RegularTime Type
Full time